The hottest report on the development of China's b

2014 China building materials and home furnishing industry development report 2014 China building materials and home furnishing industry development report July 10, 2015

[China paint information] the "2015 Second China building materials and home furnishing industry development conference" was held in the Great Hall of the people on June 28, and the 2014 China building materials and home furnishing industry development report was released at the same time, which is the most authoritative interpretation of the industrial development stage by the China Building Decoration Association. Compiled by the materials branch of China Architectural Decoration Association, edited by Wang Yuefei; It is a great honor to have received a gift from Secretary General Wang Yuefei in December last year and read the 2013 report on the development of China's building materials and home furnishing industry. This year's report was seen half a year earlier than last year. It can be seen that as an industry leader, promoter, regulator and service industry enterprise, the association also keeps pace with the times under the new normal

the report shows that the market size of China's building materials and home furnishing industry reached 4070.05 billion yuan in 2014. It is expected that the industry will continue to grow steadily in 2015, with the industry market size reaching 4273.5 billion yuan

the 2014 report on the development of China's building materials and home furnishing industry is the second industry report on the comprehensive statistics, analysis and prediction of the building materials and home furnishing industry. In the first report last year, it was proposed that the market scale of China's building materials and home furnishing industry would reach 3724.29 billion yuan in 2013, and the market scale is expected to reach 4070.9 billion yuan in 2014. According to the data of the second report, the market expectation of last year has been achieved. This means that once the development bottleneck of building materials and home furnishing industry is broken, it will still be a sunrise industry, full of spring

listed companies in the building materials and home furnishing industry show a trend of rapid growth in asset size. The report shows that the 71 building materials and home furnishing companies listed in Shenzhen, Shanghai and Hong Kong included in the analysis had total assets of 702.755 billion yuan by the end of 2014, an increase of 13.67% year-on-year; Net assets increased rapidly, reaching 240.35 billion yuan, with a year-on-year increase of 25.72%. The scale of 71 companies has increased, of which 9 have assets of more than 10 billion, including China national building materials, Jinyu Co., Ltd., jintanglang, Jianghe construction, yaxia Co., Ltd., China Liansu, Beixin building materials, Guangtian Co., Ltd. and Yihua wood industry, an increase of 2 over the previous period; There are 7 companies with assets ranging from 5billion yuan to 10billion yuan, an increase of 2 compared with the previous period; The asset scale of Listed Companies in building materials and home furnishing industry is mainly concentrated between 1billion and 5billion yuan, with 43, accounting for 61% of the total; There are 11 companies with assets between 500million and 1billion yuan; There is one with less than 500 million yuan

the industry presents six development directions

direction 1, building components promote the development of the overall home

driven by the national housing industrialization policy, the overall home furnishing is an irresistible development trend. Many domestic and foreign standardized component suppliers will form strategic partners to jointly research and develop application products, extend the industrial chain and occupy more of the high-end of the industrial value chain, and expand the overall home furnishing product chain from decorative building materials, furniture, cabinets to home textiles, jewelry and so on, More enterprises will change from simple raw material suppliers to overall and systematic solution providers

direction 2: green buildings promote sustainable industrial development

green industrial chains such as green design, green construction and green material selection are the only way for sustainable development. Real estate, building decoration enterprises and building materials production enterprises have gradually realized the importance of green building materials, and more and more enterprises have joined the team of R & D, production, design and application of green building materials

direction 3: intelligent, service-oriented and personalized production of building materials and home furnishings

under the new normal, the role of the service industry is more prominent, and the miniaturization, intelligence and specialization of manufacturing will become the new characteristics of industrial organizations. At present, a large number of coating enterprises such as sankeshu, Jinling coating, Metz, Dabao chemical are implementing intelligent production, and some coating enterprises are also accelerating the transformation and upgrading of production equipment to develop in the direction of intelligence

direction 4: speed up industrial integration and integrate the development of home decoration

merger and integration will become the norm, and the industry concentration and brand concentration will be further improved. Changhong, Haier, Midea and other home appliance enterprises will integrate resources into the building materials and home furnishing industry and establish an integrated home system. The integration of smart home and home decoration will promote the arrival of the overall home furnishing era

direction 5: Home Omni channel marketing is coming in the era of big data

the marketing mode will shift from products and services to digitalization and mobile interconnection, and multi platform integrated operation. In the future, there will be a building materials and home furnishing channel platform with a supply chain system that deeply integrates manufacturers' advantageous resources, and comprehensive cooperation in precision marketing, inventory planning, and even upstream production planning, procurement planning, design and construction

direction 6, distribution channels are divided into three parts of the world, and dealers are transformed into service providers

the formation of the mode of centralized purchase of real estate, the rise of e-commerce and the consumption habits that have been affected and changed will bring profound changes to the market pattern of building materials and home furnishings circulation in the future. Shopping malls, centralized purchase of projects and e-commerce will be divided into three parts

as stated in the preface of this report, "decoration is a livelihood project involving thousands of households, which plays a decisive role in people's daily life. The quality, cost performance of decoration and the selection of decoration materials directly affect the living environment and the health of everyone after each project is delivered for use."

based on the 2013 report, the development report has the following new features in content preparation:

(1) highlight the innovative application of e-commerce mode of home decoration and decorative materials in the context of the Internet and IOT era

(2) the display of technical achievements has been added, highlighting some new materials and products that have been widely used in recent years

(3) an expert perspective is added to convey expert voices and reflect expert opinions from different fields and sides

the development report consists of four parts. The first part is the general report: five parts are divided into

(I) overview of building materials and home furnishing industry

(II) the development environment of China's building materials and home furnishing industry in 2014

(III) 20 has strong data and graphics processing functions, and the development status of China's building materials and home furnishing industry in the past 14 years

(IV) problems and deficiencies of China's building materials and home furnishing industry

(V) development direction of China's building materials and home furnishing industry

analyze with specific and detailed data, and systematically interpret the environment, current situation, problems and policies. From the macro point of view to the micro point of view, it can be expressed intuitively through the comparison of data tables. The direction of industrial development focuses on A. standardization of architectural design; b. Factory production of parts; c. Assembly of on-site construction; d. Integration of structure and decoration; e. Process management informatization; "Greening" is the direction of promoting the sustainable development of industry; Intelligent, service-oriented and personalized production of building materials and home furnishings; Industrial integration accelerates, and home decoration develops in an integrated way

the second part is the industry report: eight pieces of content are

(I) 2014 China's architectural decoration industry development report

(II) - (VIII) respectively review the development and future trend analysis of seven industries in 2014, including stone, ceramic tile, floor, wooden door and window, diatom mud, gypsum building materials and lighting fixtures; With the industrial upgrading, standardization supporting industries have also entered the field segmentation. This content is expanded, and there is enough space to go deep. The total scale of the industry, the status of enterprises in the industry and the status of practitioners are described in detail; From the impact of the macroeconomic situation on the industry in the past year, to the in-depth transformation of the development mode of the industry, and then to the efforts of the industry association to promote the cooperation between upstream and downstream industries, the association has not only landed, but also looked forward to the development situation of the industry in 2015

the third part is a special report: there are ten pieces of content, respectively, on the scientific and technological innovation of building materials and home furnishings and the development of new products, "The application of ceramic sheet technology, the development and application of diatom mud materials, the development and application of artistic gypsum boards, the development and application of building waterproof coatings, and the development and application of ceramic tile adhesives are mainly introduced.

the second part is very clear about the chart data division of the test report of Listed Companies in the building materials and home furnishing industry. The third part is about the evaluation standard of green buildings." Made an in-depth policy interpretation. The fourth part introduces soft decoration. There is not much ink. In the field of Pan home furnishing, the integration of soft and hard decoration has the trend of surpassing hard decoration and leading the trend. In the special report, the development trend of the home decoration industry and the future of o2o home service providers in the Internet era are widely discussed topics at present. The sorting is relatively clear, from point to surface. It has more implications for the formation and prospects of the market after home decoration. In the promotion of Internet +, relying on Smart City, from smart community to smart home, whether it is software upgrading or the storage space of experimental data, it is inseparable from people, and fully introduces people's Smart Life formats

the fourth part is the industrial policies and memorabilia of 2014, which systematically collates the past year based on the time axis

the 2014 report on the development of China's building materials and home furnishing industry provides valuable references for government authorities, industry organizations, enterprises and other relevant units, and provides suggestions for the development of China's building materials and home furnishing industry in accordance with the implementation plan of Shandong Province to promote the industry to resolve excess production capacity and achieve poverty relief development, and for the healthy and sustainable development of the industry. This is an authoritative, scientific and comprehensive development report for the building materials and home furnishing industry, which objectively reflects the development status and trend of China's building materials and home furnishing industry. It is a reference book that can not be ignored by industry insiders and colleagues who have a wide range of vision to see the industry